Looking for some tips on writing the contents of a brochure? Well you've come to the right place! Writing a brochure is much different than writing an essay, poem, business letter, or any other sort of written item.
You are not going to be able to write a brochure about the entire state of Florida. That would not be a brochure anymore, it would be a travel book! Therefore, you must pick a certain specific topic to write about. Possible topics include Lancaster, Disney World, Graceland, and so forth. In the same vein, brochures can also be about health care, day trips, houses for sale, etc. However, a brochure cannot cover all of the information about each of these topics.
No one wants to read a brochure that does not mention specific information. In fact, why would anyone ever want to read any sort of travel guide that does not discuss the names of locales? Why would anyone want to read a brochure about dental care that does not mention the names of options? You get the picture!
Do research if you have to, in order to find the appropriate information. Never plagiarize though. If you found the information from somewhere else, or you're citing direct quotations, be sure to give credit to the original source.
Usually when people sit down to read a brochure, they are not expecting a novel. They want the most relevant and important information presented to them, with details on how they can find out more if they need to do so. Writing one long lengthy paragraph about the entire topic is going to become boring for your reader. Break the topic up into appropriate headlights. Use bullet points, numbers, and other sorts of lists to highlight the most pertinent information.
Another way to fall into the novel-style trap is to not include any photographs. Brochures are supposed to offer the most important bits of information. However, readers also often look for visual guides. Try to only include authentic photographs as well. Stealing a picture that someone else took is plagiarism, and using tacky pictures that are not of the real item will not produce a high quality effect.
Brochures can be written on a wide variety of subjects; however, following some tips on writing the contents of a brochure will help you to identify and narrow your topic, as well as write in an appropriate style.