Most people know that customer service catch phrases from watching television commercials. These quotes help those in the customer service industry to remember to be helpful. The nature of the industry is, people are often stuck in cubicles all day long, waiting for calls from upset customers who do not know what to do to fix their own problem. The job of the customer service agent is important: salesmen might make the sale, but the customer service agent makes sure that these sales keep happening again and again.
Catch phrases are little phrases that are quickly popularized and become an important part of popular culture. Sometimes, they are used in everyday conversations, and they reference an event or idea that is associated with pop culture ideas and morals.
When it comes to service catch phrases, there are actually many phrases that people use both in and out of the office. Catch phrases that have to do with customer service are often incorporated into the business’s promotional materials, and they are often the reason that employees stay on track. With these little phrases in their minds, employees can stick to the task of helping employees, no questions asked.
Sometimes, the best phrases are use by lots of companies. For example, lots of workers at various companies use the phrase, “Customer is king,” which is an anonymous quote. Another quote by an unknown author is, “If we don’t take care of our customers, someone else will.” Perhaps the most popular catch phrase regarding customer service is, “The customer is always right.” Of course, this isn’t true, but this message helps remind workers to meet their customers’ needs.
When was the last time that you saw a commercial break when the State Farm Agent spokesperson asked you, “Are you in good hands?” He is referring to the fact that Allstate Insurance agencies are ready and willing to help customers. “Have it your way” is the Burger King slogan, which emphasizes that the customer is always right, and they can make decisions to build the perfect burger according to their needs.
These popular commercials seem to get their slogans stuck in our heads pretty easily. Why are they so successful? Usually, marketing teams are behind the development of customer service slogans, choosing the right buzzwords and pairing them with practical information about customers and their needs. With usually less than ten words, these phrases catch the attention of the viewer and make them want to be a customer of the company. Good customer service – as shared through good customer service slogans – is sometimes a more important factor in a purchase, even more than a low price.
Television commercials are the main means that these popular catch phrases are spread. This makes sense, since most people watch television on a regular basis. However most commercials are short: businesses have usually between thirty seconds and one minute to share their company’s purpose, aim, and that they are their for their customer! With the help of service catch phrases, companies can instill their own understanding of helping people in the general public, all while helping boost their own employee morale with their workers.
Walt Disney had a famous service catch phrase: “Do what you do so well that they will want to see it again and bring their friends.” Obviously, he was speaking about making movies, but this certainly applies to many ideas in business. By satisfying customers, you can encourage them to rely on your business and recommend you to others. Walt Disney is certainly proof that with the right customer service and the right selling points, a business can be really successful. For more information about customer service catch phrases, ask your local businesses how they promote their commitment to customer service.