Finding descriptive words for menu copy is an easy thing to do. All you really have to do is focus on the overall concept of the restaurant. For instance, if you were looking for descriptive words for menu copy for a tapas-styled restaurant you will want to take the focus away from the portions being small and instead concentrate on the food being presented.
Using the right method of finding descriptive words for menu copy is the best strategy to use when putting a menu together. The aim is to make the patron yearn to want to order just about everything on the menu.
Your menu that will help boost your sales, more so than anything else. Think about it and you will see.
Here are a few tips:
These are the keys to making your menu the key sales booster that will even surpass the results of your advertising.
Many of the words that you can choose from include all things alluring. Here are a few words that you should consider:
melding, texture, flavor, bittersweet, tangy, juicy, fresh, delicately, sassy, dance dangerously, palette, yummy, irresistible, taste sensation, tasty vacation, paired, parallel, second to none.
Let’s assume that you have been tasked with the challenge of writing menu copy for a restaurant and you have to write about a Spinach and Artichoke Dip appetizer and maybe a pairing of a dessert item and a glass of wine.
Let’s start with the appetizer. Keep in mind, that your job as the writer is to be as descriptive as possible while luring in the customer. Do not compromise the integrity of your writing or of the menu item by doing a “cheap and dirty job.” Instead, take your time and think it through prior to writing.
If the restaurant gives you:
Then you can change it into:
This is but one example of how you can put a descriptive spin on a menu item using words and catch phrases to make it more appealing.
Here is another example, only this time the menu item is a wine and desert pairing. Let’s say that you are pairing a desert wine with a cheesecake. The only desert wine offered by the restaurant is a Moscato d’Asti by the name of Saracco.
The restaurant gives you:
You can change this to:
The use of descriptive words as menu copy can make or break the volume of food that is ordered by customers in a restaurant.
Hopefully the above examples have made writing menu copy a bit easier for you. For more ideas and tips, take a look at menus of your favorite restaurants.