If you have been asked to write a paper on a product or service, then you will need these tips for writing white papers. White papers give information and are used as marketing tools, particularly on the Internet.
The public's main source of information is now the Internet, not so much magazines and newspapers anymore. This is why white papers are popular for marketing. Many times an expert in his field is asked to write a paper, and he may not be trained in writing informational articles for marketing purposes.
Here are some tips for writing white papers that should help you get results:
Read other white papers online. Just search "white paper" and you will see many from which to choose. You need to be aware that many are in PDF format, so you could search for that as well. Pick one to read and see what you like and don't like about it. Then apply that information to your writing.