A well-written press release can be an effective way to get free publicity for your company's product or service. If it catches the attention of multiple journalists, you may end up with coverage that far exceeds the value of a paid ad campaign. Without further ado, let's discuss how to write a press release that will catch the eye of the media.
Writing a winning press release takes planning and preparation. Keep in mind the following top tips:
FOR IMMEDIATE RELEASE
There's a Better Way to Get the Beach Body You Crave
Trainer Paul Rodgers Releases New Fitness App
Minneapolis, MN - Don't waste your summer sitting on the sidelines! Instead of hiding in the shadows and dressing to cover up your trouble spots, make a meaningful life change with A Better Way's new fitness app. This revolutionary approach to weight loss was designed by noted fitness trainer Paul Rodgers to be suitable for people of all fitness levels.
"I created A Better Way because I was tired of my clients coming to me feeling as though they'd failed if they didn't live up to the images of Photoshopped celebrities in magazines," Rodgers said. "A Better Way will help you reach your fitness goals with a realistic nutrition and exercise program, but the program also focuses on building self-confidence. It's not enough to simply look good. I want you to feel good, too."
Jana Jacobsen, country singer and songwriter, has worked with Rodgers for the past two years to get in shape for her upcoming tour. She's lost 35 pounds on a personalized exercise program and credits Rodgers with giving her the confidence she needed to take her career as a performer to the next level. "A Better Way is the next best thing to working with Rodgers one-on-one," Jacobsen said. "I use this app when I can't meet for in-person training sessions. It keeps me motivated to reach my weight loss goals, even when my busy schedule makes it tempting to skip workouts in favor of fast food and Netflix."
A Better Way features training videos, a food journal, inspirational success stories, a weight loss tracker, and professional advice from Rodgers. The app is available for $9.99 on Google Play or the iTunes App Store.
About Paul Rodgers
Paul Rodgers is a certified fitness trainer with over one million followers on social media. His unique philosophy resonates with men and women who've tried unsuccessfully to lose weight in the past. Find out more about Rodgers and download print-ready graphics at ABetterWay.com.
Jamie Miller, PR Director
If there is a media outlet that you would love to have cover your story, consider contacting reporters at the publication personally. A working journalist typically receives hundreds of press releases per week, so taking the time to make a personal contact can help your story stand out from the pack.
If you suspect you need to hire a PR professional to fill these shoes, follow this template for How to Write a Job Description.